How to Discover Your Online Competitors & Steel Their Rankings

spy your competitors

To squash the competition, you first need to know precisely who you’re facing.

Actually quite difficult in the advanced world, isn’t that so? Wrong.

Organizations have since quite a while ago distinguished competitors some place in their advertising technique, however frequently online organic competitors can be unique. You may discover that online you don’t have a lot of catchphrase cover with somebody who you thought was your opposition, yet have a huge load of cover with a site you’ve never observed.

Finding your competitors’ website doesn’t need to be a task. Here at Inflow, we as often as possible run serious investigations for our customers (and ourselves!). We’ve made a clear cycle to proficiently recognize competitors and their successes. We likewise found a couple of basic ways for your site to stand its ground against those competitors — adequately even to outperform them in organic rankings.

Here, I depict them in detail to assist you with getting your site fit as a fiddle for the huge battle.

Step by step instructions to Find Your Competitors Online

Competitive analysis typically begins as the long monotonous cycle of searching Google for your most significant keywords and seeing who appears. That is one approach to do it (and one we’ll discuss in detail beneath), yet there are different alternatives, as well.

Here are various different strategies and investigation devices that can be used during this cycle:

How to Find your Competitors Online

Ask your client (or boss).
Use Ahrefs.
Use SEMRush.
Use Spyfu.
Search Google utilizing your top keywords.
Utilize the “Related:” search operator in Google.

Whatever way you pick (and we propose a combination), we’ve suggested some supportive devices that can likely give more exhaustive results.

Ask your Client or Boss

If you work with digital marketing agency, or in case you’re another in-house showcasing representative, request the owner the business you work for who they think their rivals are. I generally start here, in light of the fact that there have been commonly where a customer of mine named off a contender site that didn’t show up while doing keyword searches (more on that beneath). These are likewise locales that your boss feels generally resolute about beating in the indexed lists.

It’s important for both you and the executives to comprehend that competition in the search results isn’t forever your competition, in actuality. A portion of your genuine rivals probably won’t rank well at all in the web crawler results, in which case competitive analysis won’t be as significant.

It’s as yet valuable to know who your real-life competitors, however, in light of the fact that it will assist you with understanding the whole scene of your industry.

Find Competitors with Keyword Research

Start a Organic List of Keywords

Before you can surpass your competitors in organic rankings, you need to have a thought of what sort of keywords they’re focusing on. Realizing these keywords will likewise assist you with growing your lord rundown of competitors websites.

You should as of now have a thought of what these search terms are, however on the off chance that not, there are a couple of steps for how to discover what keywords your rivals are utilizing:

  • Think carefully and consider evident keywords for your industry.
  • Take a gander at what keywords your competitors use on their most important pages.
  • Run your website and your competitors’ space names through Ahrefs, SEMRush, and SpyFu.
  • Run a few searches in Google or Google’s Keyword Planner tool.

Important Keywords Based on Searcher Intent

The main thing you need to do is distinguish a couple of your most important keywords.

Consider the specific keywords that have buy goal, as opposed to explore/data looking for purpose. For instance, in the event that you sell contact focal points, start with catchphrases like “purchase contact lenses” and not watchwords like “how long would i be able to wear contact lenses.”

Considering the buy purpose of your keywords while doing your exploration is incredible in light of the fact that it gives you a superior vibe for what’s going on in the list items and can likewise bring about a huge rundown of keywords that probably won’t have appeared in another tool.

Conduct your Search with Helpful Research Tools

We realize keyword research can set aside a great deal of effort to do right. Luckily, there are a few paid and free devices to discover keywords on a competitor’s site.

Find Your Competitors Research Tools

Ahrefs, SEMRush, and SpyFu all have likenesses and can make you go with a free or pretty modest preliminary. You get significantly more information with paid accounts, however it’s not totally important.

They are generally beautiful simple to utilize. Basically enter your URL (or a competitor’s URL) into the field on the primary page and each device will let out some information. You’ll see both paid keywords and organic keywords, the two of which are valuable.

SEMrush search results for top organic keywords.
SpyFu search results for top organic and paid keywords.

On the off chance that you utilize the free form of SpyFu, you are restricted to seeing just the best five keywords. This may adequately be to kick you off, yet you’ll get much more important data out of the paid versions of every one of these tools.

Search Google Using Top Keywords

At the point when you have an essential rundown of industry keywords, it’s an ideal opportunity to utilize them to locate your top competitor sites.

Ontolo used to have an extraordinary instrument we utilized every now and again. You’d enter a rundown of keywords, and it would consequently scan Google for every one of those keywords, tallying how regularly contending destinations would appear. In the event that a site appeared multiple times for 10 keywords, it’s a very decent marker they are kicking butt in your industry.

Lamentably, that device does not exist anymore, yet you can in any case utilize the idea to do something very similar physically.

Start via searching Google for your top keywords and see which ones show up often. You can eyeball it to save time, or you can truly delve in for more information.

In the event that you need to delve in, change your Google search settings to show 100 results and download a Chrome plugin like Link Grabber (or utilize this sweet bookmarklet in case you’re outdated) to remove the URLs from the search results page. Search your keywords, order the URLs in a bookkeeping page, sort sequentially, and check!

You’ll wind up with an enormous rundown of contenders and the particular pages that are ranking for those keywords.

While it’s intended for pay-per-click ad promotion, Google’s Keyword Planner Tool can likewise help you discover competitors’ keywords. You can utilize it to look for words or expressions identified with your items or administrations, and the instrument will recommend watchwords for you. Set those back into Google’s main search to discover more competitors websites to add to your list.

Look for Similar and Related Sites

Recognizing objective keywords is useful however, to do it well, you most likely need to commit time and cash. In case you’re lacking in one or both, you can even now discover your competitors with two simple and free pursuit apparatuses: and the “Related:” Google search function.


SimilarWeb is an extraordinary free apparatus that allows you to enter a URL, (for example, your own) to recognize comparative and competitive websites. You just get five outcomes with the free form, yet the incredible thing about this site is that you can enter your competitor sites to discover more related sites.

After a couple of runs, I for the most part end up with a strong rundown of in any event 10–20 good competing sites. results for similar sites to ""

Use the “Related:” Search Operator in Google

This is a since quite a while ago failed to remember search operator that I never hear anybody discussing any longer, however it’s one of my top picks. It works a ton like SimilarWeb, however this information is coming directly from Google. These are the outcomes that Google feels are generally identified with your site (or your competitors).

Related from Google for 1800Contacts

Find Out What Your Competitors are Doing Right

You ought to have a stunning rundown of competitor URLs by this point. To imitate their search rankings success, be that as it may, you’ll need to do a smidgen more examination into their sites. What are they progressing admirably? What victories would you be able to copy from their website?

In case you don’t know how to begin the more deeper analysis, start by:

  • Checking out their site
  • Recognizing their top-performing content
  • Monitoring Competitor Mentions

Evaluate Competitors Websites

This one is probably obvious, but I thought I should point out some things that you might not have considered. 

When looking through their site, ask yourself:

  • Do they have a blog?
    • Do people comment?
    • Do they update it regularly?
    • What types of content do they publish?
  • Do they link to their social profiles?
    • Are they active on those profiles?
  • Do they do any events?
    • Webinars, conferences, community-based, etc.
  • Where are the calls-to-action?
  • Are they using pop-ups?
  • Do they have an email list?
    • If so, you should subscribe to stay on top of their work.
  • Are they offering coupons?
  • Do they have unique and useful content on the homepage?
    • What about category/product pages?

Identify High-Performing Competitor Content

There are three tools that I use regularly to find top-performing content on competitors’ websites.

  • Ahref’s Content Explorer
  • Moz’s Top Pages Report
  • Buzzsumo

Ahref’s Content Explorer gives you the domain ranking of the page, how much organic traffic the page is estimated to have, and the estimated traffic value. Look at the pages with the highest traffic value, and click the “Organic Traffic” box to get a list of the top keywords.

Ahref’s Content Explorer is great because you can use advanced search operators just like you would in Google. So, if you want to search a specific site, you would use the “” operator. You can also search by author, titles, and Boolean (And, Or, +, -) to really customize your search.

Ahrefs Content Explorer "" results

Use the Data to Improve Your Site’s Performance

The final step in your competitor analysis is using the information you’ve found and determining how you can mirror your competitor’s success.

Doing so will let you overtake them in organic rankings and make you the designated champ in your industry.

Start by:

  • Creating gap content
  • Emulating competitors’ top content
  • Getting links where your competitors are

Create Gap Content

This is the process of finding which keywords a competitor is ranking for — and which you are not. These are content gaps. 

Your competitors are getting traffic for these keywords, and you’re missing out. You want to fill those gaps by creating useful content that will naturally drive traffic to your site.

I mentioned this blog post earlier, but it’s worth mentioning again: Keyword Research with SEMRush. Check out steps 5 and 6 of that post to learn the process of finding content gaps. You will need a paid account with SEMRush for this one to work. Ahrefs also has a content gap tool that’s very useful for this type of analysis. 


Muhammed Aasik

Muhammed Aasik is a leading SEO Expert in Dubai. I bet you don't spend much time on the 2nd page of Google - so why should your website? Who helps companies attract visitors, convert leads, and close customers.

Comments (2)

  1. Donnette Fanizzi
    March 14, 2021 Reply

    It’s actually a cool and helpful piece of information. I’m satisfied that you shared this useful info with us. Please stay us informed like this. Thank you for sharing.|

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