Keyword Research

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Keyword Research

Keyword research in Dubai is a part of search engine optimization services and is used to discover a particular set of search terms. The goal of keyword research is to identify relevant terms entered by people and utilize them to achieve better rankings in search engines. Keyword research is also used to measure the competition (the number of brands that are using that keyword) as well as similar keywords and alternatives.

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We help improve website content so visitors clearly understand how it relates to their search

Keyword Research

We select themed keywords based on user-intent to solidify rankings based on what users searches

Link Building

We help improve website content so visitors clearly understand how it relates to their search

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Why Keywords are important?

Your website pages get crawled by search engine’s bots to see if the information requested by a user is present on your page basis the words mentioned on a page. Usage of particular keywords can make your page appear for particular user queries and drive more targeted traffic towards your website. Keywords are one of the main elements of SEO and having a list of keywords is the first and most important step while implementing SEO.

There is more to know!!

There are different ways to do keyword research, and we have covered some of the important online tools above. Keyword research in dubai can also be done manually, however, either approach whether manual or with online tools, a proper and thorough keyword research in dubai will involve some important steps that you must take to meet your goals.

Learn more about your niche

The best way to start is by learning a bit more about your niche. You can ask your existing customers what terms they would use to for your brand, product or service. Be more involved in forums or social media networks related to your niche and try to find out any important information. Consider the perspective of a potential customer, how you would want to talk about your brand’s offering.

Have clear goals

Be very specific about your brand’s objectives, what is your website all about and what makes your business special. What do you want to achieve or if you have defined any targets by any specific date? Goals are important to provide a direction for your SEO strategy. The purpose of your SEO writing and content should be aligned with your goals.

What is Keyword Research?

Advanced Keyword research for a website includes analysis of valuable keywords for search engines and including them strategically into your content to rank your content higher on a SERP. It is a fundamental practice in SEO that makes keywords a guiding factor for your marketing strategy and direction of your content. The process involves selecting a topic for content and then focusing on targeted keywords that you want to rank higher.

Things you should consider for Advanced Keyword research in Dubai

You cannot start including keywords in your website randomly, because you think they might work. It’s better to do some research yourself or you can reach out to an external agency.

Some common mistakes that must be avoided:

Doing keyword research only once
Not trying to research and expand the keyword list
Targeting too popular keywords

Keyword research Dubai should be an ongoing process. Reevaluating old keywords and replacing high volume or competitive keywords with more specific phrases to bring in the ‘right visitors’ and not just visitors is very important. It is advisable to have some diversity in the keywords as using the same keywords as your competitors, is not going to make you stand out. Let’s go through some of the online tools that can help you in keyword research in dubai.

Keyword Research